Project

This package design is a college project, introducing students to packaging and creating for three dimensions.
The original watch container is primarily white, with a bold red stripe in the middle, and standard company branding.
This package retains the architecture, but the exterior has been re-designed with the product in mind.
The Top section features the name of the watch, the Player, as well as a clean illustration. The middle section indicates the watch's face colour, and product's slogan. The base of the package displays the company's brand name and logo.
The box's interior enforces the brand's appeal to skate and surf culture, showcasing a Nixon-sponsored athlete behind the watch.