Project

HNTRS CLUB is a creative collective and music management group based in Toronto, Ontario, Canada.
The wolf was chosen to represent HNTRS CLUB primarily for its hunting prowess, as well as its pack mentality; two defining characteristics of the brand's approach to all things creative.
This new identity uses spartan geometry to create a modern icon representative of the brand that can appear with and without its accompanying wordmark. Trade Gothic complements the icon's minimal but formidable aesthetic, and features a stylized R adopted from the brand's former identity.
Applications include web & print material, social media, and streetwear.