Project

For Days Like These is an out-of-home marketing campaign created for submission to Astral Media’s 2013 Carte Blanche For Creatives contest in the Vancouver advertising market.
The campaign utilized Astral’s dynamic data input – specifically, local weather feeds – and showcased a Mercedes-Benz vehicle suitable for the current conditions.
The entry was approved by Mercedes-Benz Vancouver and was voted first place overall, securing $50,000 worth of on-screen advertising for the client during the summer of 2013.